India just got another place to be noticed on the formula one track. After Narain Karthikeyan’s run in Jordan, Tata promoting Williams F1, Mallya buying Force India formula one team, Tata TCS will be now seen on the Ferrari formula one team’s chasis.

”For the first time an Indian brand will appear on the Ferrari,” president Luca di Montezemolo said

Another Ferrari representative was quoted as saying that the deal was historic. This is a great shot in the arm for Formula One which was in dire straits after the announcement by Honda Formula One team. Most people were anticipating sponsor pullouts and further team pullouts. So an announcement by TCS that it shall sponsor the Ferrari formula one team comes as a breath of fresh air and would also bring global recognition to the Indian software major.

The TCS logo will share space with other brands such as Alice, Shell, AMD, Magnetti and Acer. TCS has been providing software solutions to Ferrari from 2007.

“Building on our existing long-term relationship of over three years, Tata Consultancy Services has entered into an historic agreement with Ferrari for an enhanced technology and marketing partnership,”

“As part of the deal, the Tata logo will be displayed on Ferrari FI car for the 2009 Formula One season,” TCS said in a statement.

It may also be of interest to some of the readers, that Tata Motors and FIAT market cars jointly and FIAT gets its cars serviced via Tata Motors.

Later statement by Ferrari formula one team :

Maranello, 19th December 2008 – Ferrari is pleased to announce the extension of its collaboration with Tata Consultancy Services.
TCS, a world leader in the field of Information Technology consultancy, has been a partner of the Maranello Company since 2004, in the capacity of Official Supplier.
This new agreement means that the TATA logo will be present on the Ferrari Formula 1 cars for the next three years.